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For brokerages and yards

The decision is made before anyone calls you

Returning clients and referrals already trust you. A buyer who finds you cold has only what he can see.

Art direction: a superyacht at anchor at night, deck lights reflecting in black water. Art direction · not client work

Start with what he sees

Two or three names make the shortlist

Before a buyer flies anywhere, he decides which brokerages and which yards are even worth the trip. Two or three names make that list. The rest never hear about it.

Referrals skip this entirely, which is why the gap is invisible from the inside. Your best clients never judged your presentation, so nothing tells you it costs you anything.

But every cold enquiry runs through it. And at that moment a boutique operation either reads as serious, or loses to a larger platform on nothing more than first impression.

Which one are you

Who this is for

For brokerages

You're not losing on service

You win on service and lose on scale. The platforms have budget you can't match, so the fight isn't there. It's in what a buyer sees in the ten seconds before he decides whether to write to you or to them.

  • Presentation that makes a listing feel like a viewing
  • Enquiry flow that filters serious buyers from browsers before they reach your desk
  • Handling that visibly protects a client's details, because at this level that's half the reason they send anything

For shipyards and builders

The buyer who can't come to the yard

Nobody buys a vessel off a screen. The sale happens on board, and if the client can't come, he sends someone. That doesn't change.

What changes is whether he sends anyone at all. Everything before the visit exists to earn that trip, and to make sure the people who do come are the ones who are ready.

  • Interactive configurator: layouts, finishes, options, explored before a single flight is booked
  • Presentation of a finished build for clients who can't be there
  • Material your brokers can put in front of a buyer without explaining anything twice

Now the part nobody else builds

Let him walk the boat before he books the flight

A configurator is not a gallery. It's the difference between a buyer reading about a vessel and a buyer picturing himself on it.

He chooses the layout. He changes the finish. He sees his version, not the standard one. By the time he contacts you, he isn't asking whether he's interested. He's asking when he can come.

That's the buyer who doesn't cancel on day two.

Built for aircraft manufacturers and yacht brands. The same principle applies to a 24 metre and to a full custom build.

Who we've done this for

Built for brands where the buyer decides before speaking to anyone

Capture · elitevanta.com

Elite Vanta

In service

UHNW lifestyle and private aviation access network. In service: +743% organic traffic and DR 2 to 38 in the first 16 weeks.

Demo build · aeroprakt-configurator.vercel.app

Aeroprakt

In build

3D configurator for an aircraft manufacturer: engine, avionics and paint, ending in a spec sheet sent as a quote request.

Demo build · blaqq-demo.vercel.app

Blaqq

In build

Members-only private aviation brand: a video hero and a three-step membership flow.

What working together looks like

How it works

  1. DirectionOne short call, agreed in writing before anything is built.
  2. First lookWorking version of the key screens. You react.
  3. BuildFull build, tested on real devices.
  4. LaunchLive, handed over, yours.

Six weeks from first call to live. One hour of your time at stage one, one hour at stage two.

One thing left

No pitch. Just my read.

Send me your site and I'll tell you honestly what a cold buyer sees, where he stops, and what I'd change first. Fifteen minutes, written down, yours to keep whatever you decide.

If you don't have a site yet, that's a shorter conversation and a better starting point.

No site yet? Leave it empty. That's a shorter conversation.

Your details stay with me. No list, no follow-up sequence.

Short answers

How much does it cost?
It depends entirely on scope, which is why I won't quote before understanding what you actually need. Presentation work starts around €5,000. A full system with a configurator sits higher, from €10,000.
How long does it take?
Six weeks for a full build. A single screen or a concept, much less.
We already have a site.
Good. Then the audit tells you whether it's working or leaking, which is worth knowing either way.
Do you handle the ongoing side?
Yes, monthly, if you want it. Most clients start with the build and decide later.
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